The automotive industry has been buzzing with news of the recent departure of Ford's former electric vehicle (EV) boss, Sherif Marakby. While this may have come as a surprise to many, it has also brought to light an interesting development – the cancellation of an electric SUV that was in the works 18 months ago. According to sources, the electric SUV was axed due to concerns over its profitability and the company's focus on other EV projects. However, with Marakby's departure, the project has resurfaced and has sparked discussions about the potential of this vehicle in the market. The electric SUV, codenamed "Mach 1", was initially planned to be a direct competitor to Tesla's Model X. It was said to have a range of over 300 miles and a price tag of around $40,000, making it an attractive option for consumers looking to switch to electric vehicles. The project was also seen as a crucial step for Ford in its efforts to catch up with other automakers in the EV race. So why was this promising project cancelled in the first place? The answer lies in Ford's strategy to focus on more profitable vehicles, such as trucks and SUVs, in the North American market. This decision was made in light of the declining demand for sedans and the increasing popularity of larger vehicles. As a result, the company shifted its resources and investments towards the development of new SUVs and trucks, including the highly anticipated Ford Bronco and Ranger. However, with the recent surge in demand for electric vehicles and the growing competition in the market, Ford's decision to cancel the electric SUV may have been a missed opportunity. The company's sales have been declining in recent years, and the cancellation of this project could have been a chance to revitalize its image and attract a new segment of customers. But with Marakby's departure, the project has been given a new lease on life. The former EV boss was known for his passion and expertise in the field, and his absence may have been a factor in the cancellation of the electric SUV. With his return to Ford, there is renewed hope for the project and its potential success in the market. Moreover, the cancellation of the electric SUV was not the only setback for Ford in the EV market. The company's first all-electric vehicle, the Focus Electric, has also been discontinued due to low sales. This has left Ford with a limited presence in the EV market, especially compared to its competitors who have already launched multiple electric models. However, with the recent announcement of a $11 billion investment in electric vehicles, Ford seems to be shifting its focus back to the EV market. The company has also formed a new team, led by Marakby, to oversee its EV strategy and development. This shows a clear commitment from Ford to catch up with other automakers and establish a strong presence in the growing EV market. The revival of the electric SUV project is a positive sign for Ford and its future in the EV market. With the right strategy and resources, this vehicle has the potential to be a game-changer for the company. It could also help Ford achieve its goal of launching 40 electrified vehicles by 2022, including 16 fully electric models. In addition, the electric SUV could also help Ford meet the increasing demand for environmentally friendly vehicles. With concerns over climate change and the push for sustainable transportation, electric vehicles have become a popular choice among consumers. By offering a competitive and affordable electric SUV, Ford could attract a new segment of customers and strengthen its position in the market. In conclusion, the departure of Ford's former EV boss has brought to light a cancelled electric SUV that could have been a significant step for the company in the EV market. With Marakby's return and the company's renewed focus on electric vehicles, there is hope for the project to be revived and become a success. This could not only benefit Ford but also contribute to the growth of the EV market and the shift towards a more sustainable future.