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EV sales not about to boom in Australia, says Toyota

Australia’s Biggest Car Company Predicts Slow Growth for Electric Cars in the Next Five Years

In recent years, there has been a growing global trend towards electric cars as a more environmentally friendly and sustainable mode of transportation. However, despite this shift, Australia’s biggest car company, Toyota, has stated that electric cars will still not account for the majority of new car sales in the country in the next five years.

In a recent interview with the CEO of Toyota Australia, Matthew Callachor, he stated that while the company is committed to investing in and promoting electric cars, they do not expect them to become the dominant choice for Australian consumers in the near future. This prediction is based on several factors, including the current state of the market, government policies, and consumer preferences.

One of the main reasons for this slow growth is the current state of the electric car market in Australia. According to Callachor, electric cars only account for 0.6% of new car sales in the country, which is significantly lower than other developed countries such as Norway, where electric cars make up 54% of new car sales. This is due to several factors, including the high cost of electric cars, limited charging infrastructure, and range anxiety among consumers.

Moreover, the Australian government’s policies and incentives towards electric cars are also hindering their growth. Unlike other countries, Australia does not have any subsidies or tax breaks for electric car buyers, making them more expensive compared to traditional petrol or diesel cars. This lack of government support is a significant barrier for many consumers who are considering switching to electric cars.

In addition to this, consumer preferences also play a crucial role in the slow growth of electric cars in Australia. While there is a growing awareness and concern for the environment, many consumers still prioritize factors such as price, performance, and convenience when purchasing a car. Electric cars are still relatively expensive, and their limited range and longer charging times make them less practical for long-distance travel, which is a significant concern for many Australian consumers.

Despite these challenges, Toyota remains committed to promoting and investing in electric cars in Australia. The company has recently launched its first hybrid electric car, the RAV4, which has received positive reviews and has seen a significant increase in sales. They have also announced plans to introduce more hybrid and electric models in the future, including a fully electric SUV in 2022.

Callachor also emphasized the importance of government support and incentives to accelerate the growth of electric cars in Australia. He stated that “without government support, it will be challenging to achieve significant growth in electric car sales in the next five years.” The company is urging the government to introduce policies and incentives that will make electric cars more affordable and accessible for Australian consumers.

Despite the slow growth, there is still hope for the future of electric cars in Australia. The country has set a target to reduce carbon emissions by 26-28% by 2030, and electric cars can play a significant role in achieving this goal. With advancements in technology and increasing competition in the market, the cost of electric cars is expected to decrease, making them more affordable for the average consumer.

In conclusion, while Australia’s biggest car company predicts slow growth for electric cars in the next five years, they remain committed to promoting and investing in this technology. With the right government support and incentives, as well as advancements in technology and consumer preferences, electric cars have the potential to become the dominant choice for Australian consumers in the future.

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