As the world moves towards a greener future, the automotive industry has been revolutionized by the introduction of electric vehicles (EVs). Major players in the market have shifted their focus to EVs, with some even completely halting the production of internal combustion engines (ICE). However, while most companies followed this trend, one stood out by choosing to continue developing ICEs – Chery Automobile Co., Ltd. And according to Chery, this was the right move.
Founded in 1997, Chery is a Chinese state-owned automotive company that has made a name for itself by constantly striving for innovation and growth. With its strong focus on research and development, the company has managed to establish itself as a leader in the Chinese automotive market and has even expanded its reach globally. But what makes Chery stand out is its decision to continue developing ICEs, even as the world shifts towards EVs.
While most of its rivals shifted their focus to EVs, Chery saw an opportunity in the market for ICEs. The company understood that not everyone is ready to switch to EVs, and there is still a significant demand for ICEs. In fact, according to the International Energy Agency, ICEs will still make up the majority of the global vehicle fleet in the next few decades. This means that there is still a vast market for ICEs, and by not abandoning their development, Chery has secured its position in this market.
Moreover, Chery believes that ICEs still have a lot of potential for improvement. The company has invested heavily in research and development to enhance the performance and efficiency of ICEs. By continuously improving and advancing the technology, Chery has been able to develop ICEs that are more fuel-efficient, emit lower levels of pollutants, and have a longer lifespan. This has not only allowed the company to stay competitive in the market, but it has also helped in reducing the carbon footprint of their vehicles.
In addition to this, not all countries have the necessary infrastructure for EVs. This makes it difficult for EVs to be widely adopted in these regions. Chery recognized this and continued to develop ICEs to cater to these markets. This strategic move has enabled the company to expand its global reach and tap into new markets where EVs are not yet a viable option.
But Chery’s commitment to developing ICEs goes beyond just market demand. The company also believes in providing its customers with a variety of options to suit their needs and preferences. By offering both ICE and EV options, Chery allows customers to choose the type of vehicle that best fits their lifestyle and budget. This has helped the company establish a loyal customer base and has increased brand loyalty.
Moreover, Chery also sees the potential for hybrid vehicles, which combine both ICEs and EVs. The company has been investing in the development of hybrid technology and has successfully launched hybrid versions of some of its popular models. This has not only boosted the company’s sales but has also helped in reducing carbon emissions and promoting sustainable transportation.
In a time where the focus is on reducing carbon emissions and promoting sustainable practices, Chery’s decision to continue developing ICEs may seem unconventional. However, the company’s approach has allowed them to stay ahead of the game and remain competitive in the market. While other companies may have abandoned ICEs, Chery has shown that there is still value in this technology and that it can coexist with EVs.
Chery’s commitment to developing ICEs has not gone unnoticed. In fact, the company has received several accolades for its innovative technology. It was recently awarded the “Best ICE Technology” at the 2020 Automotive Innovation Awards, recognizing its advancements in ICE technology.
In conclusion, while other companies may have stopped developing ICEs, Chery’s decision to continue working on them has proven to be the right move. With its strong focus on innovation and commitment to providing customers with a variety of options, Chery has secured its position in the market and has even expanded its reach globally. As the world continues to shift towards a greener future, Chery’s dedication to developing ICEs sets an example for other automotive companies to follow.
