Kia Australia’s CEO, Damien Meredith, has expressed his determination to make the Tasman dual-cab ute a success, despite its slow start in comparison to sales leaders in the market. In a recent statement, Meredith emphasized the importance of the Tasman’s success for the company and its future plans.
The Tasman dual-cab ute was launched in the Australian market with high expectations, as it was Kia’s first-ever ute. However, it faced tough competition from well-established players in the market, resulting in a slower start than anticipated. Despite this, Meredith remains optimistic and fully committed to making the Tasman a success story.
In his statement, Meredith said, “The Tasman is a crucial product for us. We have invested a lot of time and resources into developing it, and we believe it has the potential to be a game-changer in the ute market. We are determined to make it a success one way or another.”
The Tasman has been designed with Australian drivers in mind, featuring a robust and muscular exterior, along with a spacious and comfortable interior. It also boasts impressive towing and payload capabilities, making it a versatile and practical choice for both work and leisure.
Despite its impressive features, the Tasman’s slow start has raised concerns among some industry experts. However, Meredith remains unfazed and has a clear strategy in place to turn things around. He believes that the key to success lies in understanding the market and its demands.
Meredith stated, “We have thoroughly analyzed the market and have identified the areas where we need to improve. We are implementing necessary changes and updates to make the Tasman more appealing to potential buyers.”
One of the changes being made is the addition of a new engine option, a 3.0-liter turbo diesel, which will join the existing 2.2-liter turbo diesel engine. The 3.0-liter engine is expected to provide more power and torque, making the Tasman a more competitive option in the market.
Kia is also working on expanding its dealer network and improving its after-sales service to provide a better customer experience. Meredith believes that customer satisfaction is crucial in building a strong brand and gaining a loyal customer base.
“We are committed to providing exceptional customer service and ensuring that our customers have a positive experience with the Tasman. We are constantly listening to their feedback and making necessary improvements to meet their expectations,” said Meredith.
Despite the challenges, Kia’s CEO remains confident that the Tasman will gain traction in the market and become a success. He believes that the slow start is just a temporary setback and that the Tasman has a lot to offer, making it a worthy contender for the top spot in the ute market.
In conclusion, Kia Australia’s CEO remains determined to make the Tasman dual-cab ute a success, despite its slow start. With its impressive features, constant improvements, and a strong focus on customer satisfaction, the Tasman is poised to become a game-changer in the ute market. As Meredith said, “We are in this for the long haul, and we will not stop until the Tasman is a success story for Kia in Australia.”
