Mitsubishi Motors has been a trusted name in the automotive industry for decades, known for its reliable and durable vehicles. However, in recent years, the brand has faced some challenges, leading to a decline in sales and a need for reinvention. As a result, Mitsubishi has turned to partnerships with other car manufacturers to revamp its lineup, and one of the most notable collaborations is with Renault.
The ASX, one of Mitsubishi’s three remaining pillar models, has been rebadged as a Renault in some markets, causing quite a stir among car enthusiasts. Many have questioned how a rebadged Renault can go masquerading as an ASX, a popular and well-established model in Mitsubishi’s lineup. In this article, we will take a closer look at this partnership and explore how this rebadged model is faring in the market.
Firstly, it is essential to understand the reasons behind this collaboration between Mitsubishi and Renault. Both companies have been facing similar challenges in the automotive industry, such as declining sales and the need to adapt to changing market trends. By joining forces, they can share resources, reduce costs, and leverage each other’s strengths to create more competitive and appealing vehicles.
The ASX, also known as the Outlander Sport in some markets, has been a popular model for Mitsubishi, with over 1.3 million units sold worldwide since its launch in 2010. However, as the automotive industry shifts towards electric and hybrid vehicles, the ASX needed a revamp to stay relevant. This is where Renault comes in, with its expertise in electric and hybrid technology.
The result of this collaboration is the Renault Arkana, a compact SUV that shares the same platform as the ASX. The Arkana has been a success for Renault, with its sleek design, advanced technology, and efficient hybrid powertrain. By rebadging this model as the ASX, Mitsubishi can offer its customers a modern and eco-friendly SUV without having to invest in developing a new model from scratch.
But how does this rebadged model compare to the original ASX? The answer is, surprisingly well. The ASX has always been known for its rugged and sporty design, and the Arkana retains this aesthetic while adding a touch of European flair. The interior is also similar, with both models featuring a spacious and comfortable cabin with modern features such as a touchscreen infotainment system and advanced safety technology.
One of the main concerns with rebadged models is the quality and reliability. However, Mitsubishi has a reputation for producing durable and long-lasting vehicles, and the ASX is no exception. The Arkana, being based on the same platform, also benefits from Mitsubishi’s engineering and quality control, ensuring that it meets the brand’s high standards.
Another advantage of this partnership is the availability of different powertrain options. The ASX is offered with a range of petrol and diesel engines, while the Arkana comes with a hybrid powertrain. This allows Mitsubishi to cater to different market preferences and offer a more diverse lineup to its customers.
So, how has the rebadged ASX been received in the market? The answer is, quite positively. In countries where it has been launched, such as Russia and Ukraine, the Arkana has been a hit, with sales exceeding expectations. This success can be attributed to the combination of Mitsubishi’s reputation and Renault’s modern technology, making it a winning formula for both brands.
In conclusion, the rebadged ASX, now known as the Arkana, is a testament to the benefits of collaboration in the automotive industry. By joining forces with Renault, Mitsubishi has been able to revamp its popular model and offer its customers a modern and eco-friendly SUV. The success of this partnership is a promising sign for the future of Mitsubishi and its ability to adapt to changing market trends. With the ASX/Arkana leading the way, we can expect to see more exciting collaborations from Mitsubishi in the future.
