For decades, women in India have been searching for a lingerie brand that they can trust. A brand that understands their needs, caters to their preferences, and provides high-quality products at affordable prices. Mybra has been that trusted brand for many years and continues to be so as it embarks on a new journey as Gossip Store.
Founded in 1995, Mybra has become a household name, known for its comfortable and stylish lingerie that caters to all body types. The brand has been dedicated to providing women with the perfect fit and has gained a massive following over the years. With a wide range of products, from everyday basics to special occasion wear, Mybra has become a one-stop-shop for all lingerie needs.
The brand has always focused on making women feel confident and comfortable in their own skin. And now, with its rebranding as Gossip Store, Mybra is taking its commitment to women empowerment to a whole new level. The new name, logo, and tagline “For Women, By Women” perfectly encapsulate the brand’s core values and mission.
Gossip Store is not just a store; it’s a community. A community of women who support and uplift each other. The brand aims to create a safe and inclusive space for women to express themselves and celebrate their femininity. With its new tagline, Gossip Store not only caters to women’s lingerie needs but also encourages them to be confident, strong, and proud of who they are.
The rebranding also brings a fresh and trendy new collection of lingerie that perfectly captures the essence of modern Indian women. From delicate lace to bold prints, Gossip Store has something for everyone. The brand has also introduced a range of activewear, sleepwear, and swimwear, making it a comprehensive destination for all things lingerie.
One of the most significant changes that come with the rebranding is the brand’s online presence. With the rise of e-commerce, Gossip Store has taken a digital-first approach and completely revamped its website. The new website offers a seamless shopping experience with easy navigation, product comparisons, and size guides, making it easier for customers to find their perfect fit.
Gossip Store has also launched its online community, #GossipGirls, a platform for women to share their stories, experiences, and support each other. The brand has always believed in the power of storytelling and aims to create a positive impact through these real and relatable stories. #GossipGirls will also be a platform for the brand to engage with its customers, gather feedback, and constantly improve its products and services.
Through its rebranding, Gossip Store has also taken a significant step towards sustainability. The brand’s new packaging is made from 100% biodegradable and recyclable materials, reducing its carbon footprint and promoting eco-friendly practices. This initiative aligns with Gossip Store’s vision of creating a better world for women to thrive in.
The brand has also pledged to donate a percentage of its profits to various NGOs and organizations that focus on women’s empowerment and education. This step further emphasizes Gossip Store’s commitment to making a positive impact on society.
With its new journey as Gossip Store, the brand aims to break the stereotypes surrounding lingerie and create a more open and inclusive dialogue about women’s bodies and their needs. Gossip Store believes that every woman is beautiful, and the right lingerie can enhance that beauty and make her feel confident and empowered.
In conclusion, Gossip Store is not just a lingerie brand; it’s a movement. A movement that celebrates women, their bodies, and their stories. With its high-quality products, inclusive approach, and commitment to sustainability and social impact, Gossip Store is set to become the go-to destination for women in India. So join the #GossipGirls community and be a part of this journey of empowerment and self-love with Gossip Store.
