On Thursday’s “Alex Marlow Show,” author Carol Roth shared her insights on the Trump administration’s tariff policies. Roth, who is known for her expertise in business and finance, believes that the administration has made some missteps in their messaging and execution of the tariffs. However, she also believes that there is still time for them to turn things around and effectively communicate the benefits of their policies.
One of the major concerns raised by Roth is the lack of clout held by Treasury Secretary Scott Bessent. While she acknowledges that Bessent is an “all-star” in his field, she believes that he does not have enough influence to set policy. This has led to a disjointed approach in communicating the administration’s stance on tariffs. Roth believes that this issue needs to be addressed in order to have a more cohesive and effective strategy.
The other major issue highlighted by Roth is the messaging surrounding the tariffs. She describes it as “abysmal” and believes that it has not been able to effectively convey the benefits of the tariffs to the public. In her opinion, this is a major factor contributing to the negative perception of the tariffs. However, she also believes that this can be easily fixed with a few key changes.
According to Roth, the first step towards fixing the messaging is to clearly define the objectives of the tariffs. This will not only help the public understand the reasoning behind the tariffs, but it will also help the administration stay on track with their goals. She suggests that the administration should focus on promoting the benefits of the tariffs, such as job creation and economic growth, rather than getting caught up in the details of the policies.
The second step, according to Roth, is to have a consistent and unified message. This means that all members of the administration should be on the same page when it comes to the tariffs. This will not only help in avoiding confusion and mixed signals, but it will also show a united front to the public. Roth believes that this will go a long way in gaining the trust and support of the American people.
Another important aspect that Roth emphasizes is the need for transparency. She believes that the administration should be more open and communicative about the process and impact of the tariffs. This will help in building trust with the public and also dispel any misinformation or misunderstandings surrounding the tariffs. Roth suggests that the administration should regularly provide updates on the progress and results of the tariffs, in order to keep the public informed and engaged.
Roth also stresses the importance of using clear and simple language when communicating about the tariffs. She believes that the technical jargon and complex explanations used by the administration have only added to the confusion and negative perception of the tariffs. Instead, she suggests using more relatable and easy-to-understand language to effectively convey the benefits of the tariffs.
In conclusion, Carol Roth believes that the Trump administration still has the opportunity to turn things around and effectively communicate the benefits of their tariff policies. By addressing the issues of clout, messaging, consistency, transparency, and language, the administration can improve their approach and gain the support of the American people. As Roth says, “It’s not too late to fix the tariff messaging, and the time to act is now.”
