As the world of Formula One gears up for an exciting new season, fans and enthusiasts have even more reason to be thrilled. In a recent announcement, it was revealed that luxury watch brand Tag Heuer will be returning as the official timekeeper for F1, as part of a new 10-year partnership with LVMH.
This news has sent shockwaves of excitement throughout the F1 community, as Tag Heuer is no stranger to the sport. The brand previously served as the F1 timekeeper from 1992 to 2003, and now, after almost two decades, they are back with a bang. With this partnership, Tag Heuer will have a significant presence at all 24 races of the season, with trackside branding and activations.
The collaboration between F1 and Tag Heuer is a match made in heaven. Both entities are known for their dedication to precision, innovation, and pushing boundaries. Tag Heuer, with its rich heritage of timekeeping, has been at the forefront of technological advancements in the watchmaking industry. Similarly, F1, with its cutting-edge technology and engineering, has always been a pioneer in the world of motorsports.
The return of Tag Heuer to F1 is a testament to the brand’s strong connection with the sport. It is a partnership that goes beyond just being a timekeeper. It represents a shared passion for excellence and a commitment to delivering the best for fans and enthusiasts. Tag Heuer’s CEO, Stéphane Bianchi, expressed his excitement about the partnership, stating, “We are thrilled to be back as the official timekeeper of F1, a sport that perfectly reflects our values of precision and performance.”
With this partnership, Tag Heuer will be providing the official timekeeping for all F1 sessions, including practice, qualifying, and the race itself. This means that every split-second will be accurately measured and displayed, allowing fans to experience the thrill of the sport in real-time. Additionally, Tag Heuer will also be the title sponsor of the ‘Lap Time of the Day’ segment, which will recognize the fastest laps of each race.
But that’s not all. Tag Heuer will also be showcasing its iconic timepieces on and off the track. With trackside branding and activations, fans will have the opportunity to immerse themselves in the world of Tag Heuer and experience the brand’s heritage and commitment to innovation. The brand’s presence at all 24 races of the season will undoubtedly elevate the fan experience, making it even more unforgettable.
The return of Tag Heuer as the official timekeeper for F1 also marks a significant milestone for the brand. It is a testament to its enduring legacy and commitment to pushing boundaries. In a statement, F1 CEO Stefano Domenicali said, “Tag Heuer’s strong history in the sport and its commitment to innovation make them the perfect partner for F1.” This partnership is not just about showcasing the brand’s precision and technology; it is about being a part of the F1 family and contributing to the growth of the sport.
Furthermore, this partnership signifies a new era for F1, as it embraces sustainability and innovation. As part of LVMH’s sustainability goals, Tag Heuer will be working towards reducing the carbon footprint of the sport. This aligns with F1’s own sustainability plan, which aims to achieve net-zero carbon emissions by 2030. With this shared vision, Tag Heuer and F1 are setting an example for the entire sports industry to follow.
In conclusion, the return of Tag Heuer as the official timekeeper for F1 has sparked excitement and anticipation for the upcoming season. Fans can look forward to not only witnessing the incredible speed and technology of F1 but also immersing themselves in the world of Tag Heuer. This partnership represents a perfect blend of precision, innovation, and passion for excellence, and we can’t wait to see what unfolds on and off the track. Get ready, F1 fans, for a season like no other with Tag Heuer by our side.
