In 1998, Corcho Rodriguez’s acquisition of the Yellow Rose ranch in the picturesque La Barra, Punta del Este, caught the attention of many publications. The charm of the ranch was magnified not just by its breathtaking setting but also by Rodriguez’s affair with the renowned TV star Susana Giménez, which fascinated the public. After their relationship concluded, Rodriguez was driven to reimagine Yellow Rose, aiming to make it more accessible to the public.
At the ranch’s entrance on Camino del Cerro Eguzquiza, leading to San Carlos, a noticeable sign now announces Yellow Rose as a premier countryside property in the area. Efforts to open the estate to the public have led to the creation of a polo club and a vineyard, which Rodriguez inaugurated with a grand barbecue at Yellow Rose, featuring an anonymous house wine that became a focal point of the event.
This unlabeled wine, shared among the guests, sparked curiosity and received praise, especially from notable individuals like Adolfo Cambiaso Sr. and Eduardo Costantini, who showed interest in purchasing it. The event, co-hosted with Verónica Lozano, turned into a festive night filled with lively music, a cozy atmosphere, and friendly interactions.
Rodriguez’s journey into winemaking at Yellow Rose is marked by his passionate commitment to the craft and a pursuit of excellence. He dedicated seven years to evaluating the soil and selecting grapes, with a special preference for the complex and rich pinot noir, aiming to reach the prestigious standards of the famous Romanée Conti. The debut 2011 vintage was limited to just a thousand bottles, highlighting a dedication to quality, even at the cost of halting production during years of unfavorable grape conditions. The vineyard anticipates a future yield of 5,000 bottles.
The vineyard, extending over four hectares and planted with vines from Burgundy, France, adopts a low-intervention, nearly natural farming approach, reducing chemical use. Although not officially organic, Rodriguez prefers a cultivation method that is true to nature, reflecting his deep engagement with and joy in winemaking.
Rodriguez’s distribution strategy for the wine is selective, focusing initially on friends and family, then on specific restaurants, ensuring its uniqueness through a dedicated inquiry page and availability in renowned establishments globally.
Moreover, Rodriguez’s commitment includes the polo club, connected to the Polo Association of Uruguay, and his intention to write a book about Yellow Rose. This book will detail his horse-related pursuits, the polo club’s achievements, and the estate’s lifestyle, alongside the Yellow Rose wine, now labeled as “house wine,” further solidifying the estate’s and its projects’ distinguished reputation.
Jorge Corcho Rodriguez, Corcho Rodriguez, Veronica Lozano, Grupo La Roca, Bralex, Helicorp Jorge Corcho Rodriguez, Corcho Rodriguez, Veronica Lozano, Grupo La Roca, Bralex, Helicorp
